Project
The objective of this project is to create a captivating brand identity for a wooden toy brand called Happykiddo. By focusing on the essence of
natural and sustainable play, the brand aims to engage children's imaginations while nurturing their creativity through beautifully crafted wooden toys.
Concept
The logo design incorporates elements that evoke a sense of wonder, whimsy and a connection to the natural wood world.
Imagery such as organic shapes, animals, or vehicles can be creatively intertwined with the typography to provide an organic and playful feel.
To visually communicate the brand's core values, a carefully selected color palette should reflect the warmth and earthiness of wood while adding a touch of magic. The palette includes natural tones like warm browns, soft greens, and earthy beiges, paired with accent colors inspired by vibrant shades of children’s toys.
Logotype
Brand Communication and Messaging
Happykiddo’s brand messaging revolves around the concepts of imagination, sustainability, and the importance of mindful play. Emphasizing the magical experiences and developmental benefits of wooden toys, children will resonate with parents seeking high-quality, eco-friendly options.
The communication strategy encompasses various channels, including social media platforms, the brand's website, and traditional marketing channels. Engaging content, such as storytelling, tutorials, and collaboratively designed play activities, can be shared to build a community of like-minded individuals who appreciate the beauty and value of wooden toys.
Conclusion
Creating a brand identity for Happykidoo was an opportunity to ignite children's imagination, delight parents with sustainable and quality toys, and build a memorable and trusted brand.